About empowerMINT.com
Destination Marketing Association International
Mailing Address:
2025 M Street, NW Suite 500
Washington, DC USA 20036
Phone: (202) 296-7888
Fax: (202) 296-7889
info@destinationmarketing.org
Have Questions? Lost Password? visit the FAQ
empowerMINT.com - Connecting planners and their meetings to destinations and their experts!
empowerMINT.com is the only virtual national sales office for the DMO industry, the only one strategically working to connect planners and their meetings…to destinations and their experts.
At empowerMINT.com, a planner, in the initial stages of decision making, can be EDUCATED on the value of working with a DMO, FIND a destination quickly, be ENTICED by specific offerings, and CONNECT directly with destination experts with nothing to sell, only service to provide-finding the perfect location for their next meeting.
A Little History
DMAI’s members have collaborated to generate meeting leads for nearly a century – sharing information about meetings was actually the core function for which our association was founded in 1914! Over the years, the process of sharing this information has evolved as technology has advanced. At the first gatherings, convention secretaries (as convention sales representatives were called at the time) actually passed around a box with note cards containing information about the meetings they had hosted. In 1985 the system went electronic, and INET was created. In the last two decades, the evolution of technology brought two major transformations to the system. With both of these milestones the systems took on new names: CINET, and then MINT.
Present day—Last year, the DMAI Board, the Sales & Marketing Advisory Council, the MINT Committee and MINT subscribers tasked DMAI with creating the next evolution of a more robust system, powering additional lead generation and directly engaging the customers (something MINT has never directly done before).
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What is empowerMINT.com?
Two powerful exclusives combine to make empowerMINT.com a marketing solution aimed at making it EASY for planners and DMOs to do business.
empowering FEATURED DESTINATIONS component
empowerMINT.com exclusively connects planners directly to destinations and their experts. This exciting DMO network creates the ultimate one-stop-shop for the growing online meeting and convention planning marketplace.
- Planners easily search and compare meeting needs across multiple destinations.
- Planners save time and money submitting one FastTrackRFP to multiple destinations.
- Planners manage a single profile and can search and compare multiple destinations.
- DMOs connect directly with planners for leads and inquires.
- DMOs create special offers and allow venue partners to offer hot dates.
- DMOS provide a cost free advertising channel for their venue partners.
- DMOs profit from consistent overt marketing efforts aimed to drive planers directly to empowerMINT.com-email marketing, search engine marketing, partnerships and alliances.
- DMOs benefit from search engine marketing (SEM) strategies targeted specifically at planners and the meeting market industry.
MINT HISTORICAL DATA BASE component
MINT is another DMO exclusive…providing access to a database with over 40,000 meetings from 20,000 organizations, this is the most comprehensive meetings database available. DMOs can provide their sales teams with countless opportunities to search and query for more intelligent prospecting, which will ultimately translate to better customer relationships and more room nights!
Who is Funding empowerMINT.com?
empowerMINT.com is an industry initiative of DMAI. It is supported financially by the destination’s marketing organizations, and partially funded by the Destination Travel Foundation.
empowerMINT.com in Summary
The changing demand in the meetings market requires new tools to meet the needs of our customers and the way they do business. If you are a planner, empowerMINT.com is a powerful online tool that simplifies the research, distribution, and selection of destinations, hotels, and meeting venues. As a DMO, you can drive more RFPs to your destination, and collectively improve the historical database for intelligent prospecting.
Learn more now!
